This Is Why You Keep Buying Stuff (And It Never Fixes Anything)

Frugal Friends Podcast

Jen Smith & Jill Sirianni | Backyard Ventures

Investing, Business, Home & Garden, Leisure

4.6 • 1.2K Ratings

🗓️ 10 March 2026

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Do you also take 10 minutes of your time to take personality quizzes? While it’s fun and really a great way to know more about ourselves, marketers have also realized that. In this episode we’re going to talk about identity, how it’s used in marketing, and what you can do to build a stronger sense of self so marketing is less effective on you.

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Transcript

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0:00.0	Ready to launch your business? Get started with the commerce platform made for entrepreneurs.
0:04.8	Shopify is specially designed to help you start, run and grow your business with easy customizable themes that let you build your brand.
0:12.5	Marketing tools that get your products out there. Integrated shipping solutions that actually save you time.
0:17.5	From startups to scaleups, online, in person and on the go. Shopify is made for
0:22.9	entrepreneurs like you. Sign up for your $1 a month trial at Shopify.com slash setup.
0:30.1	Ready to launch your business? Get started with the commerce platform made for entrepreneurs.
0:34.9	Shopify is specially designed to help you start, run and grow your business
0:38.9	with easy customizable themes that let you build your brand, marketing tools that get your
0:43.7	products out there. Integrated shipping solutions that actually save you time, from startups to scale
0:48.8	up online, in person and on the go. Shopify is made for entrepreneurs like you.
0:58.7	Sign up for your $1 a month trial at Shopify.com slash setup.
1:04.1	This is why you keep buying stuff and it never fixes anything.
1:17.0	Welcome to the Frugal Friends podcast where you'll learn to save money, embrace simplicity, and live a rich in life.
1:20.8	Here are your host, Jen and Jill.
1:35.5	Welcome, frugal friends. I'm Jen. And I'm Jill. And last week, my friends and I all took the four tendencies quiz. Have you heard of this? Ooh, only from you. Okay. I had never heard of it, but it's from Gretchen Rubin. And it got me thinking about how we love a personality test, especially as
1:47.9	women. I don't want to like genderize things. But like I feel like every girl I know loves a personality
1:54.3	test, whether it's four tendencies, Myers-Briggs, Enneagram. We love them. And I think it's because we want somebody else to tell us who we are.
2:04.4	Like we know who we are, but we want to have that justified, to have it legitimized in some way.
2:13.0	Yeah, confirmed for us.
2:14.5	So that got me thinking about how that ties into our spending habits and how it
2:21.0	often causes us to overspend and how there's also this systemic way marketing tries to tie us
2:31.2	to identities. And so that's what we're talking about in today's episode.
	...

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