This Is The Music Industry Of Tomorrow - Don Cannon #308

Social Proof Podcast

Social Proof Network

Entrepreneurship, Business

5 • 2K Ratings

🗓️ 21 November 2022

⏱️ 86 minutes

🔗️ Recording | iTunes | RSS

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Summary

#entrepreneur #smallbusiness #podcast #howto

Donald Cannon (born August 2, 1979) is an American DJ, record producer, songwriter, and record executive. Cannon is a co-founder of the Atlantic Records imprint, Generation Now. He was also a member of the prominent Atlanta mixtape collective, Aphilliates Music Group, with his long-time collaborator and fellow Generation Now founder, DJ Drama. Over the course of his career, Cannon has produced tracks and albums for artists like Jeezy, Logic, Lil Uzi Vert, Lil Wayne, Ludacris, 50 Cent, and numerous others. He also served as the Vice President of A&R at Def Jam Recordings.

Don talks about how he got into the music industry and has transitioned into helping music artists in a more targeted way. He and his wife has developed a platform that helps artists to be linked with that exact producers and engineers to help complete full projects. This methods totally bypasses the social media step of weeding out your audience. It's in this one place... in one app called the Tmro app. pronounced "tomorrow"

TmrO website:

https://www.tmroapp.com

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Transcript

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0:00.0	What do you think contributes to the change in direction of music?
0:06.0	Fearless artist and what I mean by that is like every every turn in music is somebody that really
0:13.6	Was like man, I ain't scared to do this. I'm gonna do it and change
0:18.7	Okay, I'll start way back so you had
0:22.6	Missy Ellie, right missy Ellie was one of the people that
0:26.4	Would get turned away because they didn't want her in the video because they didn't think our looks were right or
0:31.8	You know all this jazz they was chopped on her. She was super talented
0:36.2	Her intimidating created a sound that shifted everything it made people on this level
0:42.2	Comedy style people on this level comedy style. I can't so yeah, yeah, so yeah, she there was a whole another sound
0:49.0	Yeah, yeah, not I think about cuz I wasn't in you. I mean, I was right everybody but I didn't think of it like that
0:55.1	It's not not I think back. She was like something no one seemed before. Yep. Yep. That was one thing
1:01.0	You got puffed for his years of doing his thing like you know rap was super rugged in in the early 90s
1:08.6	It was just you know
1:10.1	Dirty and pretty and he came with yo
1:13.0	We need to bring some money to the game and he came with sample and popular records
1:16.8	Which was against the hip-hop law books then
1:20.0	But you know, I lived that because you know, I was in Philly all we listened to was major figures locks
1:26.0	Any single this was the beginning of what they called the shiny suit era
1:31.9	He shifted the sound because I allow rappers like Ja Rule to make all the hit record teammate Nelly on a hit run the teammate
1:39.0	And that led to 50 cents there and ain't no more shiny suit now is
1:44.3	Right, you know, I mean hardcore. I'm here. Yeah, you know, I mean what you led to oh
1:49.5	I'm a down South version of 50 cents that's a GZ and and T. I was the so-called JZ at a South
	...

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