This is How You Create Demand

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 8 September 2023

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today's episode of the podcast, I'm joined by real estate broker, CEO, and founder of SERHANT., Ryan Serhant. We discuss the intricacies of building genuine business relationships and why creating demand is more crucial than just focusing on sales. Ryan shares his insights on the importance of sales skills in entrepreneurship and why he believes he's building something monumental. We also dive into the emotional aspects of entrepreneurship, discussing how self-judgment can be a hindrance and why fear of judgment should not stop you from creating content. you won't want to miss this episode. It's packed with entrepreneurial wisdom, sales strategies, and life lessons.

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Transcript

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0:00.0	I think YouTube shorts is very big for this audience.
0:02.6	I'm obsessed with it because it's searched.
0:04.4	The amount of people that search YouTube,
0:06.3	when they're considering to move to a town,
0:08.4	is staggering.
0:09.1	It's second behind Google.
0:10.6	I know that I'm moving in a year to Newton, Massachusetts,
0:13.9	and literally the second place people will type in,
0:16.5	Newton mass, schools, Newton mass, parks, country clubs.
0:19.7	YouTube is number two.
0:20.8	This is the Gary V. Audio Experience.
0:26.1	You started VaynerMedia, right?
0:28.5	Now housed under VaynerX, right?
0:30.2	In the middle of 2008, 2009 recession.
0:33.1	That's right.
0:34.3	Similarly, we started surhand.
0:37.0	I was a real estate agent, built a big team.
0:39.2	We left in 2020.
0:40.8	People started getting sick.
0:41.8	We moved forward anyway.
0:43.0	We launched in September 2020 at a tough time, right?
0:48.1	And in both cases, I think there's this underlying belief
	...

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