I gave a custom keynote presentation that I made specifically for Grow With Video Live

and it was all around brand and content marketing, which if you've seen lately,

Laylin'I have accumulated over a million additional followers and under six months

using the content strategy that I've never revealed before.

And the second half of this presentation is, in my opinion,

I think the best stuff from the presentation, because we transitioned from the tactics

to the strategy from the the doingness to the beingness of building a brand.

And I think the real secret sauce to what has led to the tremendous expansion in our audience

in a very short period of time. And if you're looking to do something like this,

I think a lot of people are looking at it wrong and I think it's really costing them a lot

and honestly just backfiring. I want mousy nation to crush it. I want all of us to rise together

and build the best businesses in the world and it starts with the brand and the promises we make

and keeping our promises. So enjoy. Welcome to the game where we talk about how to get more

customers, how to make more customers, how to keep them longer, and the many failures and lessons

we have learned along the way. I hope you enjoy and subscribe.

So how do I make content if I'm just starting out? Excellent question. So there's two frame shifts

that I think have to occur. Do then talk how I versus how to and give versus get.

All right, so let's start with the first one. So who here hates this?

How to live an amazingly happy life and get everything that you want

from somebody who is doing this part time and is still cutting hair, right? There's

nothing wrong with cutting hair, but it probably wouldn't make you an authority on this matter.

Does that make sense? Some of you are doing this and wondering why it's not working. You're like,

...