How many of you are familiar with Star Wars?

Enough good.

I'm building my communications death star.

I have 2,000 employees around the globe.

I'm the emperor.

And with my communications death star, I can point it at anything I want.

Seven years ago, I pointed it at an athlete incubated at Vayner called Rezzi.

And that was highly successful.

And we sold out to Annex.

Three years later, I pointed my death star at empathy wines of direct consumer wine brand.

And we sold out the consolation.

A couple years ago, I made a really big bet.

And I pointed my death star in a ton of stormtroopers and even a couple of Darth Vader's

to something called Me Friends, which is my Pokemon Sesame Street intellectual property.

So they may know how to make great content.

ESPN, the jazz, everybody.

There's a lot of talented storytellers.

The problem is every storyteller that has been trained for the last 30 years

was not trained in having to think about the distribution.

The distribution was just the screen.

There's not a single time that I post produced video that I'm recording.

That I'm not thinking about how the algorithm works.

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