Hi everybody I'm

I'm Brittany Lewis a reporter here at Forbes joining me now is Ben Goodwin co-founder and CEO of Olypop

Ben thank you so much for joining me

Brittany thanks for having me.

I'm very excited to talk about the Olypop journey,

but before we get started, let's start at the beginning.

What is OlyPOP?

So OlyPOP is being called a functional soda.

We actually are the progenitors of the category

and the leaders of the category.

OlyPOP is a new kind of soda. of the

only pop is a new kind of soda.

Instead of the 40 grams of sugar you used to in like a Coca-Cola, it has 2 to 5 per can and it has nine grams of functional fiber. So it's effectively a healthy

soda but it replaces the soda we all grew up drinking in love.

So did you always know you wanted to get into the healthy food space? What brought you here?

Yeah, I mean it's interesting. So I actually grew up in Northern California. We didn't grow up with a lot of money, and I grew up eating a standard American diet.

And I wouldn't say that worked out super well for me, and so I kind of, as as a teenager went on my own health journey I lost a bunch of weight I got more energy that was all fantastic but what really impacted me was how eating healthy

seemed to benefit kind of my cognitive clarity, my emotional clarity.

And that ended up becoming something I wanted to share with the broader United States.

I mean, we, unfortunately, according according to the CDC live in a country

where 40% of people have type 2 diabetes or pre-diabetes and a lot of that's

driven by our food supply and so I as an adult had the mission of how do I take

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