What's up everyone? This is Alex Lieberman, the co-founder and CEO of Morning Brew with another issue another issue. I'm used to having a newsletter.

Welcome to another edition of the Founders Journal. It's Wednesday, April 22nd. And today we're going

very meta. We're talking about the podcast plan of the Founders Journal, and

this is the Founders Journal of the founder's journal and this is the founder's journal the

podcast it sounds confusing but it's actually a really interesting conversation

and I'm excited to be joined by Josh producer Josh as I like to call him who pushes pushes me through this conversation, not just today, but every day that we do the podcast.

Hope you enjoy and I'll see you on the other side.

All right, we're finally on podcast feeds.

We've got two episodes up.

I know we've been talking more with other people about this.

What is the general reception been in,

and particularly your co-founder perception about daring your progress here.

So I spoke with Austin today, Austin my co-founder. We do a weekly one-on-one for two hours.

So this morning from 9 to 11 we spoke about a lot of things, you know, from the future of the business to our education product to new hires. One of the things we also spoke about was what this

podcast that you're listening to right now is because for the last two weeks Josh and I have been recording this just playing around in like the

Mad Scientist Lab getting recordings sharing them with you know trusted people in my network

I've probably shared it with 10 people to give feedback but I hadn't presented to Austin because I wanted it to be good enough to really have feedback on it but I also wanted to make sure that there was something here before wasting my co-founder's time.

And so he brought up points about, one, what is the opportunity cost of spending time on this podcast, and how much time should we be putting into it and

what is the goal of it. And he also brought up just us constantly reassessing what are our

superpowers and the things that we are spending time on is it

flexing our superpowers and so what I would argue is this 8 to 10 minutes every day brings a level of realism to entrepreneurship that I don't believe

yet exists.

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