So what if your funnel is set up in a way that's actually costing you sales without you even realizing it?

I was in Cabo San Lucas on a retreat for the mixer mind. If you've heard other guests like Marisa Corcoran,

Bryna McGowan, there's been a handful of ladies from this amazing mixer mind and I had met somebody there who was

dealing with exactly this funnel issue and today I'm going to break it down for you. By the end of

this episode you'll learn the funnel mistake that might be draining your profits and how to fix it

to increase conversions and make more sales. So Quagio I'm actually a little bit jealous that you got to go to Los Cables without me this time.

A little bit difficult to organize with kids and stuff.

But tell us about what happened at the retreat and this lady that you met and what was going on with her funnel.

Random fact I learned in the airport, in Spanish it's referred to as as Los Cabos, whereas most folks in the states say Cabo.

So there's actually two pueblos, two like towns, if you will. One is Cabo San Lucas and that's where all the famous celebrities live and all the more crazy partying goes on. And the other is more chill chill San Jose and that's where we were. What'd you ask me?

So what happened with her funnel? What did you discover in your little chat with her?

That's right. So she knows that I'm a Facebook and Instagram ad manager and she had sat next to me on a van and asked me about managing her ads and the first thing that I say is well in

general it's good if you have a funnel that converts at 2% and so I began to ask her how her funnel

stats were and if it was converting at 2% because if a funnel is converting at 2% generally

there's enough profit in there to hire an ad manager.

And if you're working with somebody like me who spent like three years coaching as in consulting high earning like online course creators,

I mean like, you know, high six figures, low seven figures a year, then like when I manage your ads, I also

touch upon improving your funnel a bit.

So how many people were going through her funnel and what was her conversion rate at?

So here's the thing. As we go through these stats, she was leaving a lot of money on the table.

And I'll tell you why after we go through the stats and get to the funnel structure.

But 300 people had gone through her funnel and only three converted, which resulted in a not too

...