This Former NBA Player Launched A Sports Nutrition Startup. Here’s How He Did It

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Forbes

News, Business News, Entrepreneurship, Business

4.8 • 6 Ratings

🗓️ 23 May 2024

⏱️ 25 minutes

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Summary

Ex-NBA player Mustafa Shakur, who previously played for the Washington Wizards and Oklahoma City Thunder, launched a sports nutrition startup called Pure Fuel. He joined Forbes senior writer Jabari Young at the Nasdaq MarketSite to discuss the startup's hydration drink. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

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0:00.0	Always, always dream big. That's a core principle of former NBA guard,
0:05.0	Mustafa Shakor, and he had to pivot his dream from basketball to
0:09.0	entrepreneur. We'll let you know what he's doing with right now at the NASDAQ market site.
0:13.0	Hello everyone, this is Jabara Young, senior writer at Forbes and I'm at the NASDAQ
0:18.4	market site and I'm joined by Mustafa Chicore, he is a former NBA guard,
0:22.9	University of Arizona standout, played for the Washington Wizards,
0:26.4	the O'KC Thunder, and now the co-founder
0:29.2	of a sports hydration, sports nutrition, pure fuel.
0:32.8	Mustafa, what's up man?
0:34.4	Man, thanks for having.
0:35.4	Hey man, thank you man.
0:36.3	You know, listen, let's let the audience know right now, right?
0:38.5	This is my guy from Philadelphia, right?
0:40.3	Both from Philly, man, with definitely dive into that.
0:42.6	Is this your first time with the NASDAQ?
0:44.2	This is my very first time.
0:45.4	Nice man, what do you think?
0:46.9	I love it.
0:47.9	Yeah. I look forward to being here much more.
0:49.8	Absolutely, man.
0:50.8	We're here now, so I have to ask you,
0:52.6	is there a stock or something that you might have owned
	...

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