She calls it the Amazon of the hair care industry and is used by major players like Nordstrom and Alta Beauty,

introducing you to the entrepreneur who built a software company that investors are raving about behind the scenes

right now at the NASDAQ.

Hello everyone this is Jabbar Young senior writer at Forbes here at the NASDAQ

market site and I am joined by Candice Mitchell. She is the CEO of Atlanta

based software company, Maya Avana. This is a software company just came off of a

capital raise and it recommends the best hair care products using its

internal algorithms and machine learning based off of real life hair strands

Candace welcome to the Nas that thanks so much for Yeah, now listen, we're at the stock exchange.

You got to give me a stock that you might be want to buy that you may own already that's done well by you or that you know

and curious about what's the stop?

I think it's going to be my avoness. My avoness soon. I like that. See I thought you were going to say

Alta Beauty.

Right here at the night. And Alta, exactly. Of course, we've

enjoyed partnering with them so much. They are leaders in digital innovation within beauty. So we align so well together and I'm so excited to

partner with them. Yeah absolutely and you're coming at a time where we are

celebrating Black Business Month right in August and for us OK, we have this journalism series. We call it

road to economic empowerment, right? When you think of small businesses, everybody wants to be big.

And so these conversations, talking about impacting small businesses and

the things that entrepreneurs can teach us about how they jump-started their

enterprise and that's why I'm glad to talk to you right because again behind the

scenes your investors are r even about your software product.

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