Today we're going to look at a self-defense brand. It's selling one product and doing about

$12,000 per month in sales. They've done some good things on the content side, but they've got

some opportunities that I see that would give them more exposure, more leads, and more raving fans

for this product. And I think that if these changes are made, then this brand can go from

$12,000 a month to $25,000 to $50,000 per month in the next three to six months. So I'm going to

show you what I found and what changes I would recommend so that this business can grow beyond

that $10,000 per month ceiling and be on the road to a million

dollars a year. So this brand is egetic defense. This is started by Ken, who has been

inside of the 1%, which is our community for people building million dollar businesses.

And he shared with me that the best month that this brand has done is about $12,000.

And he ran out of stock, which killed his momentum.

So let's look at how we can bring that momentum back and get him on the road to $1 million.

I'm going to look at three things.

I'm going to look at his sales page.

I'm going to look at his content.

And I'm going to look at his landing page that is getting opt-ins.

I see a really big opportunity for him to do content in a way that gets a lot of attention,

but also gets in front of the right people that want to buy his stuff.

Now, his only product right now is this tactical belt.

Building a million dollar business in this market tends to be hard because it's a belt

that can be confused for every other belt.

So the fact that he's already at $12,000 a month is a pretty good accomplishment.

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