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At Barron's

This CEO Explains the Value of Being a Global Company

At Barron's

At Barron's

Business

4.720 Ratings

🗓️ 23 July 2026

⏱️ 23 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

Hello everyone and welcome to Ed Barron's. I'm Andy Serwer and welcome to our guest, Morton Vrod, CEO of ABB.

0:12.0

Morton, great to see you. Thank you so much for joining us.

0:15.0

Thank you for having me, Andy. So give us an outline of ABB today. What does the company do?

0:20.0

We are a company that's focused on electrification and automation.

0:24.6

And what we in ABB call helping industries outrun. It means, and becoming leaner and cleaner.

0:30.6

So that's kind of, it's everything about from power generation, distributing that power with the utilities, and then consuming a lot of

0:39.0

that electricity in industries, in the process industries, but today also in data centers and

0:45.1

everything really we do today is all about electrification. So that's a big part of the role

0:51.3

that we play. That's a big trend, obviously. We'll talk more about that,

0:54.9

but specifically, Morton, what products and or services do you provide? Well, it's kind of the

1:00.8

key to it, as I want to talk about the power generation, it's about electrical switchgear. That is

1:06.5

circuit breakers. It's all the things that's protecting equipment, but breaking power and current.

1:13.6

So we are able to distribute all that power in the power grid.

1:18.6

So utilities is a big customer group and they use a lot of our switch gear.

1:22.6

But the same switch gears, electrical switch gear also used by industries.

1:27.9

It sits out in every manufacturing plant here in the United States, but all over the world,

1:33.3

in and taking in on what we call what we call medium voltage, which is into the 20, 30,000

1:41.3

volts down to low voltage, which is with everything really below 1,000 volts, which is more

1:45.9

like what we have in our homes and in buildings. So all the equipment and the products you need

1:53.3

to make electrical distributions safe and reliable in industries, in building and also in

1:59.5

transportation, all of those products sits within ABB.

2:03.6

So I often say you find every ABB everywhere,

...

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