5 • 661 Ratings
🗓️ 28 January 2023
⏱️ 16 minutes
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0:00.0 | So, you know, trucking and logistics is typically a very antiquated business, right? |
0:04.4 | People are not very, they don't like to change. |
0:08.4 | Right. |
0:09.0 | How do you, when you're trying to make change and you're trying to kind of change the way people do things, |
0:14.7 | how do you guys go about doing that? |
0:17.0 | Yeah, we are very aware that the user experience has to be just amazingly simple, easy to use, |
0:25.6 | very intuitive. |
0:27.6 | And so we spend a lot of time making sure that people can use our app and our solutions |
0:33.6 | with no training whatsoever. |
0:35.6 | Gotcha. |
0:36.6 | Right? I think that's super important because even if you think about not just the trucking industry, |
0:41.3 | but our vendors, like warehouses have that massive turnover. |
0:45.3 | Yeah. Heavy truck repair and maintenance technicians also have a lot of turnover. |
0:49.3 | And so we are aware that we always have new people using our product and they're not probably |
0:55.6 | going to be trained and not going to watch training videos and stuff like that. |
0:59.1 | So they really need to be able to just have the app be very intuitive. |
1:02.7 | And the way we do that is we do emulate consumer experiences that are going to be familiar. |
1:08.4 | I mean, even if people aren't very digital, they're digital in some ways. Like, my mom is on Facebook all the time. Right, right, right. I, you know, she can do anything |
1:15.5 | on Facebook. Like, she's a pro, but, you know, she can't download apps on our own phone. So, like, |
1:21.4 | you know, it's people, people figure out ways to be digital. So we just have to understand where the customers are and make this to feel intuitive |
1:28.1 | to them. |
1:29.1 | So that's one way we address it. |
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