This TED Talk features social entrepreneur Jeff Kirshner, recorded live at TED Residency, 2016.

This story starts with these two, my kids.

We were hiking in the Oakland woods when my daughter noticed a plastic tub of cat litter in a creek.

She looked at me and said,

Daddy, that doesn't go there.

And when she said that, it reminded me of summer camp.

On the morning of visiting day,

right before they let our anxious parents come barreling through the gates, our camp director would say,

quick, everyone go pick up five pieces of litter. You get a couple hundred kids each picking up five

pieces, and pretty soon you've got a much cleaner camp. So I thought, why not apply that crowdsourced cleanup model

to the entire planet?

And that was the inspiration for Litterati.

The vision is to create a litter-free world.

Let me show you how it started.

I took a picture of a cigarette using Instagram.

Then I took another photo, and another photo photo and another photo. And I noticed two

things. One, litter became artistic and approachable. And two, at the end of a few days,

I had 50 photos on my phone and I had picked up each piece and I realized that I was keeping a record

of the positive impact I was having

on the planet. That's 50 less things that you might see or you might step on or some bird might eat.

So I started telling people what I was doing. And they started participating. And one day,

this photo showed up from China.

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