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Thank you. From Wondry, I'm David Brown, and this is Business Wars Daily on this May 20th.

Happy Friday, everyone.

When you hear the name Dyson, you probably think of those vacuum cleaners.

Or perhaps this very straightforward commercial that aired in 2004.

Bags, filters, they all clog with dust and then lose suction.

But a Dyson works differently.

It creates 100,000 times the force of gravity to spin the dirt out of the air, so nothing gets clogged ever.

I just think things should work properly.

That's the voice of James Dyson, the company's founder.

Dyson's known for inventing the first bagless vacuum cleaner, and since then, the vacuum innovation has just kept coming. Dyson pioneered

omnidirectional vacuums that allowed users to rotate easily around corners or table legs. And the

...