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SaaS Interviews with CEOs, Startups, Founders

This $100m ARR Company Is Making a Major Change to their Q3 2024 Marketing Strategy

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 4 June 2024

⏱️ 22 minutes

🧾️ Download transcript

Summary

Typeform CEO Kim Lecha is in a war with Jotform, Surveymonkey, and other form providers. His 2024 top priority is a brand new marketing approach. Will it work? Will Typeform break $180m in ARR before Dec 2024?

Transcript

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0:00.0

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:13.5

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

0:30.0

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com.

0:44.3

We accelerated growth on that first brick, we added another almost 60 million. Can we aspire to have paybacks within the year, six, eight, twelve months?

0:49.3

Hello everyone, good afternoon, and thank you for being here.

0:57.0

I'm fortunate in my position I have the opportunity to talk to many leaders, other CEOs, other

1:07.0

founders, other departmental leaders. And the question that is in everybody's minds nowadays,

1:13.6

especially nowadays, is how can I help my company grow more efficiently?

1:19.6

So in the next 20 minutes, I wanted to share with you our past,

1:26.6

how we got to where we are, to let's say there's two chapters

1:32.3

to these up to 125,000 customers globally. More importantly I also want to talk to you about

1:40.3

how we are focusing and thinking about growth and efficient growth in this third

1:46.1

chapter of the company that started in 2023.

1:50.4

And in that sense, that is through what we call one funnel.

1:55.1

I would like to also explain you the five specific steps that we've been taking since 2023 to implement that one funnel.

2:04.6

Hopefully with the idea that after this you will have, you will take away some new insights

2:12.6

and especially some actionable steps that might help you also grow your companies more efficiently

2:20.7

in 2024 and beyond. Who knows Typeform? Okay, that's good. That's good. Thank you. Thank you for being

2:29.9

users and customers of Typeform. For those who do not know Typeform, the company was founded

2:36.3

in 2012 with the objective of helping companies ask important questions to their most valued

2:44.8

audiences. So think of a marketer that wants to know the name, the surname, the email, the contact

2:50.0

details of somebody. Think of the product manager that wants to know the name, the surname, the email, the contact details of somebody.

...

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