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SaaS Interviews with CEOs, Startups, Founders

How to Sell your Company for $60m (from a Founder who did it)

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 30 May 2024

⏱️ 21 minutes

🧾️ Download transcript

Summary

Crossbeam CEO Bob Moore invented the term Ecosystem Led Growth. He sold his first company for $60m before taking those lessons and launching CrossBeam. Will he hit $50m in ARR before Dec 2024?

Transcript

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0:00.0

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:13.5

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

0:29.6

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com.

0:35.6

We started progressively missing the numbers worse and worse. it out right now at gitlidka.com.

0:38.3

We started progressively missing the numbers worse and worse.

0:42.2

So if you can't beat them, join them.

0:44.6

And in 20 months, we got to as many paying customers as it took us eight years.

0:48.3

Thank you.

0:49.3

Appreciate it. Okay, thank you. Appreciate it. Okay.

0:55.0

Thank you.

0:56.0

Hey, everybody.

0:57.0

I know we're in like the part of the afternoon where it's nap time, so hopefully we'll be able

1:03.0

to keep everybody pretty entertained and engaged for this one.

1:07.0

I love talking about this topic.

1:09.0

Currently I'm the CEO of Crossbeam.

1:11.6

We'll kind of get to a little bit of the Crossbeam story, but that's not what most of this talk is about.

1:16.6

Most of this is about my first SaaS company, which is a business called RJ Metrics, which I started back in 2008.

1:23.6

And just the incredible ride that we had there and how ultimately, I think, a series of decisions led to us missing out on what was probably a $2 to $3 billion market opportunity.

1:35.3

So, first of all, I just want to acknowledge, right?

1:38.3

Like, there's some lights at the end of the tunnel as you look out at the market compared to, say, six months ago or 12 months ago.

1:44.5

But by and large, I think something thematically that you're probably hearing over and over

1:49.0

again today is that there is a bit of the tail end of a SaaSpocalypse going on where it

...

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