This #1 Marketing Expert PROVES You’re Branding All Wrong!

Negotiate Anything

American Negotiation Institute

Education, Careers, Business

4.8 • 659 Ratings

🗓️ 18 August 2025

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most people are doing branding completely backwards — and it’s killing their results. In this powerful conversation, global CEO and marketing thought leader Giuseppe Stigliano reveals why everything you thought you knew about branding is wrong, and what to do instead. You’ll discover: Why “pushing” your brand no longer works in today’s saturated market The shift from making people want things to making things people want How to apply marketing principles to your career, relationships, and personal brand The five steps every human relationship — and every great brand — follows Why trying to be on every platform is a losing game, and the smarter alternative Giuseppe has advised some of the world’s top business leaders, co-authored books with Philip Kotler (the father of modern marketing), and his work has reached over 100,000 people worldwide. This episode isn’t just about selling products — it’s about understanding people, creating real value, and building a brand that attracts without chasing. If you want to stand out in a world drowning in choices, this is your blueprint. Connect with Giuseppe giuseppestigliano.com Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!⁠ folk discount code "KWAME" gives 30% discount over 3 months TL;DR what is folk? folk is a CRM, and extension, that helps businesses build real relationships and close deals. Why is folk better? folk is simple, integrated, and proactive to use. folk’s value proposition? folk CRM does the busy work for you, so you can focus on growing your service business. folk’s tagline folk, like the sales assistant your team never had What product details will most excite your audience? • ⁠Our seamless integrations with social channels⁠ • ⁠Our 1-click Enrichment that finds contact details for y⁠ ⁠ou⁠ • ⁠Know the best leads to reach out to with AI Follow-up⁠ ⁠s⁠ Useful links & resources •⁠ folk's website⁠ •⁠ folk's Linkedin⁠ • ⁠Simo, our CEO’s, LinkedIn⁠ • ⁠folk's Youtube⁠

Transcript

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0:00.0	Meet Giuseppe Stigliano, a global CEO, keynote speaker, and one of the most respective voices in marketing.
0:06.8	His work has been translated into eight languages and reached more than 100,000 people worldwide.
0:12.6	Giuseppe has advised some of the world's top business leaders, helping them to navigate a marketplace that changes by the minute.
0:19.4	In this episode, Giuseppe will challenge everything you
0:22.4	thought you knew about marketing and how it's not just for businesses. I repeat, it is not
0:27.8	just for businesses. This is an essential skill that every professional and every individual needs.
0:34.0	You'll learn how to market yourself, how to build meaningful connections, and turn the
0:37.8	fear of change into your framework for growth. If you've ever wondered how to stand out in a world
0:43.4	that's drowning in choices, this episode is your blueprint. The timing of this is perfect, because
0:52.5	as we are now in the modern day,, we are, the world is changing rapidly.
1:00.4	And you are in an industry that has a long history in the world in marketing.
1:07.7	And I'm wondering for you psychologically, what are the biggest changes
1:14.9	in just society that have been impacting the way that people create marketing material
1:23.0	and then also consume it? Yeah, that's a great question.
1:29.7	And let me tell you something.
1:37.6	I always thought about marketing as the canary in a cold mine, which is this wonderful way of saying that reminds us that back in the day, miners used to bring with them a canary, a little bird.
1:49.8	Why?
1:50.6	Because sometimes when you are 5, 10, 20 meters under the surface and you're in a mine,
1:59.6	there might be some gas. And the canary detects the
2:04.8	gas before anyone else and tends to die. And since the canary tends to sing a lot, as soon as the
2:11.0	canary stopped singing, humans knew that there was something. And since then, and they would lead
2:17.4	the mine, of course. And since then, and they would lead the mind, of course.
	...

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