Every now and then, I get to meet someone who sees the world completely differently from

the rest of us.

They don't just have a new way of doing things the way that things have always been done,

but they do things unlike anyone else.

Matthew Barsen is one of those people.

He saw the power of the internet pretty early on.

He also saw the power of small donations in politics.

Every year on, he was also the US ambassador to Sweden and Great Britain and saw things

that others weren't seeing.

This is what I love about Matthew.

He thinks differently.

This is a bit of optimism.

A few years ago, in partnership with Penguin Books, I started my own imprint called Optimism

Press.

And unlike most imprints, which are usually verticals, they're based on a subject,

that they do cookbooks, they do businessbooks.

I wanted to publish the people and ideas that I'd met on my travels that I believed contributed

to the greater good.

I have this vision of a world that does not yet exist, a world in which the vast majority

of people wake up every single morning inspired, feel safe wherever they are, and end the day

fulfilled by the work that they do.

And I wanted to publish the people and ideas that I believed took us a little closer to that

...