Hey, my friends, my name is Rick Mulready and I'm an online business coach.

I'm an ads expert and I'm all about helping online course creators and coaches make more

money in their business while working fewer hours.

But most importantly, I'm a father and I'm a husband. With this podcast,

you're going to learn exactly how to become what we here call the optimized CEO of your

business. And that means you're optimizing your sales and marketing, your time, and your mindset

so that you can have more freedom of bigger impact and make more money.

So grab a coffee, open up your favorite notes app. This is the art of online business podcast.

What's up, my friend? I'm Rick Mulready, and thank you so much for tuning into today's

episode. As always, super appreciate you. Hope all's going well, whatever you're up to right now. Thanks for

taking some time to come hang out me today. And I've got a really, really good episode for

you today. And I'm pumped about my guest and I'm about to introduce you to. Her name is

India Jackson. And I've gotten to know India through my personal work and my team's work as a business.

As I mentioned here in the show before,

we are working with a DEI consultant, diversity, equality, and inclusion consultant.

And her name is Erica Corday. She's been a guest here on the show. Well, India is her business partner. And so a lot of the work that we're doing, India is very involved with it. She's more so involved in the marketing side.

And that's the area that we're getting into now.

So I really want to have India on the show here to talk about the type of work that we're doing, but also talk about, you know, things like stale marketing.

What stale marketing is, how she views it, how she sees it right now,

which is really prevalent. So like what stale marketing is and what you can be doing instead,

she talks about why less is more when it comes to your marketing, how to use stories in your

business to set yourself apart. And she also talks about why your business is about

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