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Stan Beecham knows what it takes to be a winner,

and he had one client who had the unfortunate habit of just missing out over and over again.

So I'm working with an athlete who came in, and this is a U.S. competition, came in second four

times, but never won.

That would be heartbreaking.

Yeah, because the research says that coming in second place is much worse than coming in third

place.

Yeah, I've read that.

If you get a bronze medal and you come in third, you go, man, at least I got a metal.

If you get the silver metal, you're like, shit, I could have gotten the gold.

Yeah, totally.

So Stan is a sports and performance psychologist, and his clients are top athletes and CEOs.

I see this a lot with golfers where they stay somewhere between the top 25 and top 50 in the

world. And if you look at it statistically, you're talking about, you know, tense of a point.

So what I'm trying to get that person to see is they were complicit, like they were comfortable

being second.

And there's nothing wrong with being the second best person in the country at what you do.

But coming in second place is not something that happened to you.

You were involved in creating it unconsciously now, okay?

I'm not blaming the person. But you have to understand that you accepted your role in this thing.

And so it's really hard to convince yourself that you deserve to be the best.

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