Our culture and our lives are run by media. We spend more time looking at media, engaging in media, talking about media, than ever before. But it's essential to understand that someone's got to pay for

all that media. And there are basically three choices. One, we can pay for it. The user can buy a book or a movie ticket.

Two, we can pay for it when we buy something inside the medium, like eBay.

Or three, most of all, something inside the medium, like eBay.

Or three, most of all, most of the time,

an advertiser can pay for the media.

And we do ourselves a disservice

if we pretend that what advertisers want doesn't matter.

Hey, it's Seth, and this is a Kimbo. And now a word from Zipp Recooter, our presenting sponsor.

What does Passion Fruit have to do with testing for passion?

Hey there, I'm Ian Siegel and I'm the CEO and co-founder of Zip Recruiter,

the smartest way to hire.

Being an entrepreneur and owning a business has been a dream of mine since I was a kid and I've learned a lot of interesting things while turning that dream into a reality.

Like how Passion Fruit can help you find passionate employees. More on that later in the show.

I founded Zip Recooter because I knew there was a smarter way for businesses to find talent.

Today, companies of all sizes and industries use Zip Recooter to fill their hiring needs.

And if you're hiring now, you can tryipp recruiter for free at zip recruiter.

Com slash Seth. 80% of employers who post on zip recruiter get a quality candidate

through the site in just one day. So try it for free at zip recruiter.

Come slash Seth. See you later in the show. one day. So try it for free at zip recruiter.com

slash Seth. See you later in the show.

I've been playing with media my entire career and selling ads

...