No doubt you've seen all the news about Hero of the Seas. You've watched our video, read our article at real greenblog.com, thank you very much for that. And you're excited as I am about this ship, but there's one thing that really jumps out at me, and that is the Ultimate Family Treehouse. So Royal Caribbean has been building these crazy over-the-top suites for a while now. We had the ultimate family suite, then we had the Ultimate Family Townhouse, and the Townhouse was cool, but it was clearly just the ultimate family suite on steroids.

The ultimate family tree house, We had the Oldham Family Suite, then we had the Oldham Family Townhouse, and the Townhouse was cool, but it was clearly just the Open Family Suite on steroids.

The Olden Family Treehouse, though, really jumps out.

It's not only, I think, a really smart idea, very creative.

I mean, I've probably got more comments from random people who don't follow cruising about this one feature than anything else.

I mean, my daughter, who is about as jaded as

they come in terms of cruising, my oldest one, that is, she texted me about when we're booking

the old-like family treehouse. I mean, I laughed because I was like, you know, I don't know,

it may be about a thousand of your friends are becoming Royal Great Block Insiders. Maybe we can afford

that. But,

you know, it's just, it's such a cool space that it has gotten so much attention. I really think

Royal Caribbean might be on to something here. I mean, not about creating like sweets that cost

$100,000 each. I'm talking about just creating really more creative rooms because there's definitely an

appetite for these type of rooms. It actually reminds me something that Disney Cruise Line did to their

credit. We're going to steal this idea because I think it's really smart. It's taking generic,

boring state rooms and turning them into something different. Now, Disney's been doing this for a long

time with their hotels. They take their basic hotel rooms that are just, you know, a regular old room that might be you find in a Holiday Inn Express, and they add a movie theme to it. And all of a sudden, it becomes like, I need to stay in it. And this extends to, of course, their cruise line as well, where they have cabins that have a different

motif. And it's really important for some families that they're in a certain princess

themed room or a movie themed room. And I think Royal Camper can do this. Now, Rollerkerber doesn't have

the IP that Disney has, obviously, right? They don't have these characters and movies they can lean on.

But this Ultimate Family Treehouse got me thinking, what if you came up with different

themes and motifs that got families excited?

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