I'm going to share with you the 11 psychological principles of success.

These principles are what the top 1% used to generate wealth into their lives.

I've personally used them to go from a broken teenager with no vision to building a $100 million business empire.

So without further explaining it, let's start with the first principle.

Welcome to the Martel method.

I went from rehab at 17 to building a $100 million

empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to

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The first principle is the memetic theory by Renee Gerard.

Have you ever wanted something just because somebody else had it?

When I was 23, I didn't care about the latest gadgets until my buddy showed up with a brand new Blackberry.

Some of you guys are too young to know what they are.

Seeing him with it made me feel like I had to get one.

This cool keyboard and all that stuff. But I actually already had a flip phone. Why did I want it because he had it? Because I started seeing other people with it. My friend just showed me that it was there. The memetic theory states that people copy the desire of others. If someone else wants something, you might want it too just because they

do. Have you ever had a friend to get super excited about some new thing that they really, really,

really want to get? And all of a sudden, you're like, maybe I want that. Why is he so excited?

It's actually used in marketing today all over the place. Think about celebrity collabs. When you see

a new product launch and they have all these celebrities, targeted ads where they promote influencers, affiliate referral programs. I watch Carhart come out of nowhere's and everybody's wearing it. Champion sweaters. I don't know if you saw that. It's funny because I remember one time hearing a culture expert talk about it. They said if you want to know what's going to be hot, go watch what the kids

are wearing in high school. They're almost like tastemakers for the culture because they understand

the memetic theory is that if the kids are wearing it, then the parents have the desire of what

their kids are wearing so they can feel involved. I see it all the time. I see it on TikTok,

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