There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You #2531

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 10 August 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to hear why short-form content, utilizing video, and understanding psychology are the keys to making a name for yourself in today’s podcasting industry! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You. [00:43] The number of active podcasts in 2023 compared to active podcasts in 2018. [01:38] Why video content (as opposed to audio only) is the way to go. [02:42] Factors that influence retention rates. [03:18] The power of short-form, repurposable content. [03:56] Skills to master to succeed as a podcaster. [04:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	So Neil, if you're to guess before looking at this title, if you think there would be more
0:04.3	active podcasts or less active podcasts in 2018 versus 2023, again, without looking at this
0:09.2	title, what would you say? I would assume that there are more active podcasts in 2023 because
0:13.6	overall, there's more podcasts. I don't know how many of them are still continuing to produce
0:18.4	episodes, but I would just make the assumption that there's more active ones. How many active podcasts
0:24.4	do you think there are right now? 200,000? Okay, watch. So Neil, Neil is, the guess is not
0:33.0	completely far off, but what I wanted to share was this quote from Danny Miranda, so he's a podcaster
0:41.3	and says in 2018, there were 550,000 active podcasts on iTunes. I don't know how they scored that,
0:49.1	but now you look at today, there are currently 493,000 active podcasts and as of July 2023,
0:56.3	so you can see the numbers here. And I think this is interesting. There's less.
1:01.4	2021 has started to boom in June 2021, and then it's just been going down since, but in May 2023,
1:09.8	it went up a little bit to 474 versus 449 in January. Yeah, I mean, so what are your thoughts on this
1:16.6	overall? We got a special message from our sponsor. If you want to rank higher on Google,
1:23.5	you got to look at your paid speed time. The faster your website loads, the better off you are.
1:28.8	With Google's Corvital update, that makes it super, super important to optimize your site for
1:34.4	low time. And one easy way to do it is use the host that Eric and I use DreamHouse. So just go
1:40.4	to DreamHouse or Google it, find it, check it out, and it's a great way to improve your low time.
1:47.3	Just a quick note from our sponsor, SingleGrain. So SingleGrain is an ad agency that is owned by
1:52.9	yours truly. And we mainly focus on helping companies grow their traffic and revenue. So
1:58.8	if you need ad agency help, you can go there and also if you're looking for a marketing job,
2:02.4	you can check out our careers page. There's just SingleGrain.com. And without further ado,
2:07.4	over to the episode. A lot of people are consuming podcasts, but there's not as much competition.
	...

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