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February 1st means the end of dry January. The movement to be alcohol-free

for the first month of the year is growing. One poll suggests that 21% of adults plan to cut back

on drinking to begin their 2024. That number is the highest since the group began polling three

years ago. It's a movement many of you participated in.

This is Alex calling from New Orleans.

This is Margaret from Griffith, Indiana.

Hi, this is Will from Cleveland, Ohio.

We did drive January January and we instantly noticed we were sleeping a lot better. Our stomachs felt a lot better. We were less congested and just generally had more energy. Got into some bad habits, drinking too much, particularly during the week, during COVID, and it just kind of snowballed, so I needed a reset.

This has been very successful as we don't find ourselves needing to have a

cocktail to wind down every day after work.

It was only difficult when I would go out to dinner and everybody else was drinking and the drinks

look too good.

But stuff to it.

One more day left.

So, February 2nd, I would be having some crown apples.

During the first year of the pandemic, alcohol sales saw the largest increase in over 50 years.

But now non-alcoholic beer, wine, and spirit sales are on the rise with half a billion dollars in

sales just in the first half of 2023.

So is the zero-proof movement of backlash to the boosy pandemic?

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