The YouTube Whisperer Guiding Creators Through Perilous Times
Foundering
Bloomberg
4.7 • 1.1K Ratings
🗓️ 19 November 2019
⏱️ 22 minutes
🧾️ Download transcript
Summary
Under pressure from users, advertisers and government regulators, YouTube has implemented sweeping changes to its service over the last three years to minimize the spread of harmful and misleading content. But those changes have made it harder for many of its creators to make a living off of the platform. This week on Decrypted, Bloomberg Technology's Mark Bergen visits YouTube whisperer Tim Schmoyer, who advises other YouTube creators on how to adapt to the changing platform.
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| 0:00.0 | On December 4th and 5th, against the backdrop of the United Nations Climate Change Conference, |
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| 0:30.4 | So some of our listeners might know this, but over the last two years I've been hosting a mini documentary series called Next Jobs. |
| 0:37.0 | And over the summer I noticed on YouTube that traffic on my show fell off a cliff. |
| 0:41.0 | We published a piece in June about self-driving cars and a piece in |
| 0:46.3 | July about genetic testing that both turned out to be complete flops on the service and I |
| 0:51.5 | had no idea why. At the time I complained endlessly to our very |
| 0:55.8 | patient video platform manager at Bloomberg and also to my equally patient wife. |
| 1:00.8 | And while I was complaining to them other YouTube creators around the world |
| 1:04.9 | were complaining to a guy called Tim Schmoyer. Welcome back to video |
| 1:09.7 | creators. It's great to have you guys again for another video creators a |
| 1:14.4 | podcast episode today is a juicy topic Tim runs an advice channel on |
| 1:20.5 | YouTube for other YouTube creators. |
| 1:23.0 | At the time he taped this video, a lot of creators were worried about a change YouTube had just announced. |
| 1:28.0 | And I've already heard from some creators saying like 90% of my traffic is gone and this video was doing great |
| 1:35.0 | and now it's completely dead and it happened overnight |
| 1:38.0 | and this and I mean I understand like creators like hey this is a really emotional thing for us we put our heart |
| 1:46.4 | We put our time our energy into creating something that we want the world to see and when we put that out there and we have no control |
... |
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