3.7 • 928 Ratings
🗓️ 6 December 2024
⏱️ 7 minutes
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A one word app makes millions in 2014.
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0:00.0 | This life I've worked so hard for. |
0:02.7 | Let's see what lies beyond with Disney's Moana 2 soundtrack. |
0:07.0 | What lies beyond under skies I've never seen. |
0:14.0 | Will I lose myself between my home and what's unknown If I go beyond |
0:22.1 | Disney's Milana 2 soundtrack out now |
0:26.7 | A million dollar joke |
0:34.4 | I'm Jason Horton |
0:35.7 | I'm Rebecca Lebe |
0:36.8 | And this is Ghost Town. |
0:59.7 | Sophisticated and multifaceted, most apps we use in our phones are marvels of programming, |
1:07.4 | able to do lots of things and are valued as such, with investors spending millions of dollars to reap an app's technological reward. |
1:14.5 | But in 2014, things weren't quite that way. Today in Ghost Town, the rise and fall of the Yo app, a deceptively simple app that people still remember, even Revere to this day. In early 2014, |
1:23.1 | Moshehogh, the CEO and founder of Moblegli, a successful photo and video sharing service, felt |
1:28.2 | annoyed. He would often have a hard time reaching both his assistant and his wife and wanted |
1:33.2 | something simple, something streamlined, something that said, hey, I need to connect. So Hogan |
1:38.3 | tasked his colleague or Able to make a single button app he could press to get his |
1:43.0 | nearest and dearest's attention. |
1:45.3 | A mere eight hours later, the app, Yo! was formed. The app was, of course, extremely simple. |
1:52.7 | Using it, people were able to send individual messages to other Yo users with a single word, |
1:58.1 | and only a single word, yo. The yo app was launched, not so ironically, |
2:03.2 | on April Fool's Day 2014 for Android and iOS, though initially rejected by Apple for being |
2:09.3 | just too simple, it did eventually get into the app store after its huge boom in popularity, |
... |
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