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Ghost Town: Strange History, True Crime, & the Paranormal

The Yo App (GT Mini)

Ghost Town: Strange History, True Crime, & the Paranormal

Jason Horton & Rebecca Leib

True Crime, Paranormal, Weird History, Social Sciences, History, Science

3.7928 Ratings

🗓️ 6 December 2024

⏱️ 7 minutes

🧾️ Download transcript

Summary

A one word app makes millions in 2014.


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Transcript

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0:00.0

This life I've worked so hard for.

0:02.7

Let's see what lies beyond with Disney's Moana 2 soundtrack.

0:07.0

What lies beyond under skies I've never seen.

0:14.0

Will I lose myself between my home and what's unknown If I go beyond

0:22.1

Disney's Milana 2 soundtrack out now

0:26.7

A million dollar joke

0:34.4

I'm Jason Horton

0:35.7

I'm Rebecca Lebe

0:36.8

And this is Ghost Town.

0:59.7

Sophisticated and multifaceted, most apps we use in our phones are marvels of programming,

1:07.4

able to do lots of things and are valued as such, with investors spending millions of dollars to reap an app's technological reward.

1:14.5

But in 2014, things weren't quite that way. Today in Ghost Town, the rise and fall of the Yo app, a deceptively simple app that people still remember, even Revere to this day. In early 2014,

1:23.1

Moshehogh, the CEO and founder of Moblegli, a successful photo and video sharing service, felt

1:28.2

annoyed. He would often have a hard time reaching both his assistant and his wife and wanted

1:33.2

something simple, something streamlined, something that said, hey, I need to connect. So Hogan

1:38.3

tasked his colleague or Able to make a single button app he could press to get his

1:43.0

nearest and dearest's attention.

1:45.3

A mere eight hours later, the app, Yo! was formed. The app was, of course, extremely simple.

1:52.7

Using it, people were able to send individual messages to other Yo users with a single word,

1:58.1

and only a single word, yo. The yo app was launched, not so ironically,

2:03.2

on April Fool's Day 2014 for Android and iOS, though initially rejected by Apple for being

2:09.3

just too simple, it did eventually get into the app store after its huge boom in popularity,

...

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