If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible. It's profitable. So

what's next? What's next is simple. It's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable. For nearly

50 years Patagonia has given a damn about people and the environment. Find

more at Patagonia.com slash stories.

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Oh now you got to record. Okay now you're recording. What up Jen? What's up Fitz? Well it

is the new year which means it is time for the year of big ideas. You used to

have a thing this year. You have a goal this year for the year of big ideas. Yeah I do.

Here's my idea. Mediocrity is underrated. I've obviously just blown your mind to hear

me out. I hear this idea in our community all the time that to be truly great at something

that you have to be relentless in your pursuit of perfection. That you have to remove all

distractions from your life. You focus on this one thing. The people that do it we admire

them because it's a hard road. We've made a lot of movies about people putting their

kids to bed and then training for the next 18 hours in the dark in their garage gym.

Yeah exactly. That kind of thing. That's pretty bad-ass. It looks really hard. I guess

certain points in my life I've had that kind of commitment or the ability or the passion

...