The Wrap Up: MICROSOFT'S PLAN TO KILL ALL COMPETITION
Market Mondays
EYL Network
5.0 • 4.1K Ratings
🗓️ 24 February 2022
⏱️ 11 minutes
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Summary
In this Wrap Up we talked about Microsoft’s plan to kill it’s tech competition. We also talked about Coinbase’s Super Bowl ad. #microsoft #coinbase #tech
Link to full episode: https://youtu.be/KgzFKqAPSIU
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Transcript
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| 0:00.0 | Microsoft plans to kill Apple, Google and all of tech |
| 0:05.0 | in all of tech with one critical move. That's a very bold statement. |
| 0:10.8 | So there's two things in which you can do when you have a price in the war. You can either be the |
| 0:16.7 | highest price in the market, have a smaller audience and give the most value. |
| 0:22.8 | What Microsoft wants to do towards Apple and Google now, thanks to Christus and |
| 0:26.8 | this article, they want to be centralized, the app stores and use open market principles to |
| 0:35.2 | tie in with the Activision deal. So for those of you who don't know, when you do a deal of this |
| 0:42.1 | size, the government technically has to approve it because they have to get their percentage off |
| 0:45.5 | a bit of a big deal. They have to prove it to make sure that the market is balanced. So to front |
| 0:50.0 | run any potential objections for business owners, this is a good lesson. Meet the objection before |
| 0:55.0 | it is presented to you from a client or customer. Right? So opposed to fighting the regulation, |
| 1:00.0 | they said, this is what we're going to do to make this an even sweeter deal. I want to potentially give |
| 1:05.5 | the creators of the apps a bigger lion's share. I'm thinking is going to be 85%. Microsoft keeps 15 |
| 1:12.0 | and now we have an open market dynamic where people can create faster and make more. Now if we go back |
| 1:17.4 | to last year with Fortnite, when they had a battle with Apple and they chose to not be in an |
| 1:22.4 | app store, how much more attractive would it be if Microsoft made an app store and the creators got |
| 1:27.7 | majority of the money and they got approved faster. So now, not only do you have the greatest B2B |
| 1:33.5 | enterprise we've ever had in history, get the gaming division of course is going to be greater |
| 1:38.8 | with Activision. And now once you get the creator economy and it's going to be great. So for those |
| 1:44.9 | you that have subscription based businesses, you have to always tell you your competition is not |
| 1:49.9 | your direct competitors. It is the top five companies. You don't think Microsoft hasn't been looking |
| 1:54.0 | at this Patreon subscription only fan model and said, hey, I'm a fine to wait to dominate that as well. |
... |
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