Very interesting. I spoke to keys about it. So Busta, he was telling me about it. I know, I know how Ian feels about it. So I won't get his full. I hopefully he wasn't go full.

What it is, it's interesting. Take the motions out of it. I think it's a very interesting play with it, what they did. It was. So, you know, they have the NFT. Obviously they have three versions of the NFT. And what they did on. I believe it was Thursday. That was that.

Thursday. Thursday. So the day we had the, the activation is they, they dropped their coin. And they air drop every single holder of NFT got air drop coins. And depending on how many NFTs you had and obviously you got more coins, but it's like one of our friends has one.

And you got air drop coins and that coin when he got air drop, it was worth 70, you got 70,000 dollars worth of coins. Some people made up to like 60 million, depending on how many if you had.

And you know, like I said, just taking a motion at it. I thought it was a brilliant idea and a really a game changing it because it's like, all right. Now you're rewarding your community in the form of cryptocurrency. And it hit all major platforms. That's very rare.

Like it hit Coinbase, Binance, all major platforms on day one, one up 125% went down after that a little bit. And it's like I'm assuming for all future like events and different things that nature. So now what, you know, it's you can see something that actually started as artwork being turned into a community.

That's actually being turned into something that can actually be physically valuable on, you know, abroad range commerce, e-commerce situation. So I thought that that was something even even keys, you like, I can't even knock it like that was that was don't that was a smart move.

It kind of answered some of the things that we used to question and was like, well, yeah, this is a piece of art. It's objective. How much is really worth. But when you put the coins in place now.

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Now you can see the next play is like these coins will grant you access to certain utilities.

And so now it kind of starts answering those questions like, yeah, you have the art piece, but now you have coins that exclusively get you into events that I'm sure that they're going to be having the meanings that I'm sure that they're going to be having certain specific things and travel that they I'm sure that will be having or coming in the next few months.

On that they're going to announce and so it kind of answered that question a little bit. It was like, I we can not that you can not that from that standpoint.

Yeah, the role I was even though some of the undertones I hate.

It goes back to the point that I made a few months ago that every brand is going to become a hedge fund.

The business that every party is going to be in.

Especially when things are rough as they are now. Who can help their audience make the most and give them the most exclusivity.

So from that standpoint from a brand in the market and standpoint.

I think it was brilliant.

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