4.6 • 716 Ratings
🗓️ 15 April 2023
⏱️ 19 minutes
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0:00.0 | I'm Melissa Harris Perry and you're with a year. |
0:16.0 | Americans buy more than 800 million books a year. |
0:20.0 | And even though the pandemic error bump in book sales has stabilized, publishing remains a multi-billion-dollar industry. |
0:28.6 | And with all those dollars to be made, publishing houses work pretty hard to get titles into the hands of readers. |
0:36.6 | Today, that means harnessing the power of social media, specifically influencers. |
0:47.8 | Take Penguin Random House. |
0:49.7 | With more than 4.5 billion in annual sales and more than 15% of the global market, Random House is |
0:56.4 | a publishing juggernaut. And if you head on over to their website, you'll find this invitation. |
1:02.0 | You'll pick a handful of titles from the monthly email that you're interested in to potentially |
1:07.2 | feature on your account. You are under no obligation to post and we'll mail them to you. |
1:12.6 | It's that easy. It's not like influential book recommendations are a new phenomenon. I mean, |
1:18.8 | remember back in 1996 when Oprah Winfrey single-handedly transformed the book world with the launch of |
1:25.8 | Oprah's book club? And what we want to do is start a book club here on the Oprah show, because I know a lot of you are in reading clubs out there and you have a book of the month and so forth. |
1:34.3 | And I want to get the whole country reading again. |
1:41.3 | The Oprah Effect didn't just sell books. It altered America's relationship with reading. And nearly |
1:47.8 | 30 years later, social media book influencers may not have the single-handed power of Oprah. But this |
1:55.0 | generation of reading recommenders is bringing a whole new vibe to sharing the love of reading. |
2:01.6 | Okay, I finally finished reading the first book in the Shatami series, and I have |
2:04.6 | oh so very much to say. |
2:06.6 | So there's a trans rights read-a-thon taking place on Book Talk this week, and I wanted to show you the book that I'm going to be reading. |
2:11.6 | This is Nevada by Imogen Binney. |
2:13.6 | These are some books that I will accept no criticism on. I just don't want to hear it. |
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