The Woman Behind The Middle East’s Entertainment Boom | SheerLuxe Middle East

SheerLuxe Podcast

Mia Luckie

Fashion & Beauty, Society & Culture, Arts

4.4 • 1K Ratings

🗓️ 7 April 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome back to the SheerLuxe Middle East podcast. On this episode, Georgie Coleridge Cole is joined by Sonal Vara-Parmar, CEO of IAM Entertainment, the region's first female-led entertainment company. First, we discuss Sonal’s unique heritage and upbringing in Zambia, her transition from London to New York and finally to Dubai, where she has played a pivotal role in transforming the region into a global entertainment hub. Sonal also shares insights into her work with A-list celebrities like Beyoncé, Coldplay and Kevin Hart, and the importance of authenticity in talent management. She then takes us through the founding of IAM Entertainment and its mission to create meaningful connections through storytelling and cultural exchange. Finally, she reflects on the role of entertainment in shaping perceptions of the Middle East and fostering inclusivity.

Subscribe For More | http://bit.ly/2VmqduQ

Get SheerLuxe Straight To Your Inbox, Daily | http://sheerluxe.com/signup

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Acast recommends.
0:02.0	Hi, my name's Paloma Faith and this is my new show.
0:06.0	One, two, three, four!
0:07.0	I'm really mad, sad and bad.
0:10.0	I've been called mad and bad my whole life.
0:13.0	I've also had some real moments of sad, so I decided to make a podcast.
0:17.0	This series, I'll be speaking to my favourite actors, comedians, musicians and thinkers to find out what makes them mad, sad and bad. Out now.
0:27.3	This is like free therapy for you, wouldn't it?
0:34.7	A-cast is the home of podcasting, including such shows as,
0:38.5	The Logbooks, the High Performance Podcast, and the one you're listening to right now.
0:58.6	Hello, I'm Georgie Corridge-Cole.
1:00.3	Sherlock's founder and CEO.
1:05.0	And welcome to today's Sherlock's Middle East Success Stories podcast.
1:09.5	I am, well, I've been trying to make this one happen for a while. So I'm particularly thrilled to be sitting down with Sonal Varapal, Varma, who is a total, total powerhouse and CEO of IAM Entertainment, the region's first female-led entertainment company.
1:26.2	Sonal has been at the heart and the forefront of some of the
1:30.4	biggest entertainment moments in the Middle East from bringing ASTAR talent to the region
1:35.2	to securing multi-million dollar deals and advertising for UAE government. And I mean, on and on and
1:43.1	you've worked with the lights of Beyonce,
1:45.6	Alicia Keys, Kevin Hart, Colplay,
1:47.5	and you played a massive part
1:49.2	in the region's transformation as an entertainment hub.
1:53.7	Wow, where do I go from that?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Mia Luckie, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Mia Luckie and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.