Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

Okay, let's talk about the Wolf of Wall Street here for a second. Do you remember the scene where

Leonardo DiCaprio as Jordan Belford is teaching his sales team how to pitch?

Picture it. He holds up a pen and says, sell me this pen. And one by one, his team fumbles.

They start listing features. It's sleek. It writes smoothly. It's reliable. It's got great grip.

But they're missing the point entirely.

Then Jordan gives it to one of his top sales guys who he knows knows how to persuade.

And here's what's brilliant. The top salesperson, he doesn't talk about the pen at all.

Instead, he creates a need. He asks the person to write their name down on a napkin. When they can't,

because they don't have a pen, he sells it to them. On necessity of what it is that he's offering.

Now, let me be crystal clear here, okay? I'm not advocating for Jordan's ethics here. The man was,

as it ended up being, a criminal, a fraud, a manipulator.

But that scene, it perfectly illustrates a fundamental truth about impactful communication.

It's not about features.

It's not about what it is that you're actually selling.

It's about the problem you're solving, the need that you're fulfilling, the transformation

that you're offering.

And here's where most high achievers completely

sabotage themselves. In your professional life, too often we communicate like those

rookie salesmen. Let's take your last job interview. Did you spend time listing your

accomplishments, your degrees, your certifications, I have an MBA, I've increased sales by

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