The WNBA tips off its 30th season on Friday, but across those three decades, it has never experienced anything like the Golden State Valkyries, on the court or off it. Last year, the Valkyries became the first expansion franchise in league history to reach the playoffs in its inaugural season and sold out all 22 of their home games to set a league record with average attendance of 18,064. By the end of the regular season, Golden State had generated $78 million in revenue, not only breaking another WNBA record but also surpassing more than half of the clubsin a more mature men’s league, MLS. As the team enters its second season, the Valkyries have raised prices yet managed to expand their season-ticket base by 2,000 seats, to 12,000, proving that there is still room to run—and helping them race to the top of the WNBA’s most valuable teams, worth an estimated $780 million. The Valkyries are not the only ones on a financial fast break, however. The 2025 WNBA season also saw the three next-best revenue totals in league history—the Indiana Fever’s $58 million, the New York Liberty’s $43 million and the Las Vegas Aces’ $34 million, according to Forbes estimates—and no team is now worth less than $250 million. By Brett Knight, Assistant Managing Editor Learn more about your ad choices. Visit megaphone.fm/adchoices