This isn't just the end of a negotiation, right?

It really is the beginning of a new economic model for women's sports.

And to me, that's incredibly exciting.

You know, it's the beginning of that.

And so I think what we will see in years to come will be how we will all capitalize on this.

And I think it's wonderful for the women, but I think it's wonderful for the world, too.

Hello, and welcome.

Why is this happening with me, your host, Chris Hayes.

So in 2019, just seven years ago, the Taiwanese Canadian billionaire Joseph Sy is his name,

purchased a WNBA franchise called the New York Liberty, and he purchased them for, we think,

like between $10 and $15 million.

He moved the New York Liberty from their home games, which they were playing Westchester

County to the heart of Brooklyn into the same venue, the Nets playing at the Barclays Center.

He also purchased the Nets that year.

And now the New York Liberty are worth $450 million, almost half a billion dollars.

Again, just to give you this investment,

they could just run the math in your head, buys it seven years ago for $14 million,

now worth half a billion. Now, that is an extreme example of what's been happening to

women's sports in the WMBA, but is in line with what has been an absolute explosion in women's professional sports

in America. And there's a bunch of different contexts that's produces. One is, ever since Title IX,

we've seen this imperative to have equal spending at the collegiate level on women's sports

that's created an entire generation

...