My favorite witch, don't we all have one, is probably Hermione from Harry Potter.

It's Leviosa, not Leviosa.

But there is a witch for every personality.

There's the kooky sisters of hocus pocus.

I put a spell on you.

And now you're my.

Or for our more sophisticated listeners,

how about the three witches in Shakespeare's Macbeth?

Fair is foul and foul is fair.

Cover through the fog and filthy air.

For the most part, witches are known to be scary, nightmarish.

And this has had some very real consequences throughout history.

Tens of thousands of people, mostly women, have been burned at the stake or otherwise executed for being accused of witchcraft.

But today, in this economy, witchcraft is back.

It seems like the business of witchcraft is pretty mainstream at this point.

I think people are really interested in magic as a whole.

My colleague Javi Lieber recently wrote about witches.

And she says that these days,

you don't need to go into the deep, dark woods, or to Hogwarts, to find one.

Just like everyone else, they're online.

They are on Instagram or Shopify or TikTok, but I think Etsy is really the go-to.

I hired an Etsy witch and it 100% worked and here is my true story.

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