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So growing up in a small town outside of Delfest, Ireland, my guest today, Emma McElroy,

was kind of obsessed with sport and athletics and with a couple of brothers who were similarly

wired. She was just encouraged to go and pursue it and become incredible at anything she

wanted to do. And she didn't really realize until later that that was what she now calls

in her words of privilege to really step into her own identity to not have to conform

to some sort of role that, you know, maybe society or others thought was the appropriate

way for her to be. She eventually ended up going on to Cambridge, worked in London and

then found her way to Nike and was rising up the ranks really quickly there until everything

changed. And she made an abrupt jump into the world of entrepreneurship and founded something

called Wild Fang in Portland, which has now grown to have locations in LA and New York

...