The Wild Story Of ‘Mr. Tull’ - From Laundromats To $3.5B Hollywood Production Company

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.8 • 2.7K Ratings

🗓️ 24 April 2024

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 577: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk about mysterious billionaire Thomas Tull. Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Blue Collar Billy of The Week: Thomas Tull (2:29) Moneyball strategy for movies (5:20) Formula for box office hits: Bigger is better (7:25) International appeal (specifically China) (8:22) Data analytics for movie marketing (13:15) Flywheels at the highest level (24:31) Moneyball for X (26:42) Business lessons from the UFC (31:03) We give Zuck PR advice (33:02) What Dana White taught me about marketing (34:06) Level 1: Sell a product (34:46) Level 2: Sell a solution not a product (35:20) Level 3: Sell a Lifestyle (36:55) Level 4: Sell a feeling (39:18) Level 5: Identity in a box (46:49) Why Sam's new project will fail (52:38) Shaan workshops Sam's idea — Links: • The Information article - https://tinyurl.com/4csvs9ab • Legendary - https://www.legendary.com/ • “We Don’t Sell Saddles Here” - https://tinyurl.com/2s39sjzf • SmartAsset - https://smartasset.com/ • Sam’s List - https://samslist.co/ — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • #218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Transcript

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0:00.0	Really, here's the hook. Okay, so this is my Billy of the Week. We used to have a Billy
0:05.0	of the Week theme song. I don't know if you still have, we should dig one up, or get AI to make
0:08.7	a Billy of the Week, jingle. A billion dollars is cool.
0:15.0	A billion dollars isn't cool.
0:17.0	A billion dollars.
0:19.0	Okay, so I let me tell you how I got hooked on this.
0:22.0	I read the story in the information, and I don't really read the information normally. In fact, I can't read, I don't buy the, I don't pay for the information, but you know like it gives you the preview and then it starts to fade. You're saying by the way the information.com yeah and it fades it totally gets you hooked.
0:38.3	It gets me hooked but I'm reading the fading part and as it's fading away there's a line that
0:42.4	just caught my attention it goes it's like
0:44.7	residents of the small town in Idaho were complaining because suddenly dozens if
0:50.4	you know dozens of private jets were suddenly flying into this private airport and you know like basically like armored vehicles are showing up and they're wondering what is going on they called the mayor and they're like did something happen and they, oh, it's just Thomas Tull.
1:05.0	Who's that?
1:06.0	Exactly. Who's that? And then it faded out.
1:08.0	And I was like, oh, I have to ask my friend who's got an information account to bootleg me a copy of this story and so he did.
1:15.1	All right so here's the deal. Things are changing fast in the tech world and the internet marketing world.
1:19.9	And that's a big deal because you have to know which trends to stay on top of in order to market
1:24.4	better in order to acquire customers for cheap and so you could run your business as efficiently as possible.
1:29.2	Staying on top of all those trends is a pain in the butt though.
1:32.1	And so the folks at HubSpot had made this amazing report.
1:35.3	It has a very official sounding name
1:37.1	because it is a very official document.
1:38.8	It's the 2024 state of marketing report.
	...

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