The Wild Chase for the LeBron James Triple Logoman Card, feat. Drake

ESPN Daily

ESPN

Sports

4.6 • 3.9K Ratings

🗓️ 4 August 2022

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

The lucrative world of sports collectibles has gone from 0 to 100 in the past two years. And just this summer, the chase for a rare LeBron James Triple Logoman Card that ended up selling for $2.4 million saw nonstop hype as bids included multiple bounties, an offer of a Lamborghini for the person who discovered the card… and even rap megastar Drake is goin’ in on the hunt, intriguing both experienced collectors and novices who are starting from the bottom. So today, ESPN collectibles expert Dan Hajducky takes care to bring us a massive story about sports cards as investments, and one dance between card collectors that has seemed to last forever. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Dan Heyduck, your story begins just a few weeks ago in New York City in Times Square
0:06.4	in specific.
0:08.3	What was happening there?
0:09.6	So we're 48 in Broadway and meet.
0:12.8	There's a Krispy Kreme and above the Krispy Kreme, there's this wrap around billboard.
0:17.8	And on that billboard, I was advertising a 2020-21 Fallis, Triple Logo Man LeBron card.
0:27.4	The whole industry are pretty sure that this is the most promoted card sale of all-time,
0:32.2	modern or vintage.
0:33.5	Collectibles of all kinds are having a moment just a couple of hours from now we could see
0:38.6	the highest price ever paid for a sports card.
0:42.4	This is a very unique card.
0:44.0	It is the first time it's ever been done.
0:45.7	It's called a Triple Logo Man.
0:48.1	The current bid is 1.6 million.
0:51.2	We hope that it can set an all-time record for the most valuable trading card of all time.
0:56.2	This is a priceless, incredibly rare card.
0:58.6	There's only one of them.
1:00.6	When this card came out into the open, the estimates were wild.
1:05.5	Anywhere from 1.5 million in guy-in-closed doors, industry insiders trying to throw money
1:10.7	at it, to 5, 6 million, and they might go above that.
1:16.4	Man, and on top of the wild estimate stand of its value, there is also just this wild
1:22.8	goose chase to actually find this card.
	...

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