The “Why” Is Everything with Madison Utendahl

Conversations with Cam

Cameron Oaks Rogers

Motherhood, Mental Health, Cameronrogers, Freckledfoodie, Society & Culture, Health & Fitness, Nutrition, Parenting

4.7 • 1.5K Ratings

🗓️ 15 March 2023

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I sit down with Madison Utendahl, Founder of Utendahl Creative, to discuss recovering from burnout in an accolades-driven society. Madison shares her history with overachievement and excellence over the years, how her burnout manifested throughout several periods in her life, and the tools and practices she uses now to prioritize her mental health. We discuss learning to love not being “the best,” what Madison’s experience with making 30 Under 30 was actually like, and why “the why” in what you do is everything. Finally, Madison tells us how she structures her mornings to protect her peace, and how she built an anti-burnout culture within Utendahl Creative for herself and her employees.

Key Takeaway / Points:

Madison’s history with overachievement and burnout
How institutions shape our work mindsets through the years
On generational trauma and our parents’ resistance to vulnerability
On learning to love not being “the best”
What Madison experienced during her periods of burnout
Madison’s tools for preventing burnout and prioritizing her mental health
On appreciating other peoples’ work without being envious or disparaging of it
On allowing black creators to be mediocre
Madison’s experience with Forbes 30 Under 30
On the universe not rewarding an accolades-driven mindset
The “why” is everything
Madison’s morning routine to protect her peace
How Madison has structured her agency, Utendahl Creative, to prevent burnout

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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Follow Madison:

Instagram: @madison.utendahl

Utendahl Creative: utendahlcreative.com

Follow me:

Instagram: @cameronoaksrogers

Website: freckledfoodie.com

TikTok: @cameronoaksrogers

Twitter: @freckledfoodie

Youtube: Cameron Rogers / Freckled Foodie

Pinterest: Freckled Foodie

Creative Lead: Amelie Yeager

Produced by Dear Media.

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Transcript

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0:00.0	The following podcast is a deer media production.
0:02.9	Hello fam. I am so excited about today's episode because I honestly could have
0:07.0	chatted with her forever. Today we are joined by Madison Yutendall, the founder and chief creative
0:12.4	officer of Yutendall Creative and all female black-owned anti-trend branding and design agency.
0:18.4	We chat all about recovering from perfectionism, how to avoid and overcome burnout, and so much more.
0:24.9	I truly believe that this episode has so many insightful pieces of advice for everyone,
0:28.8	and I hope you love it as much as I do.
0:54.6	Madison, thank you so much for joining.
0:57.7	I know. We've been on prior to this starting, just chit-chatting, and now that's honestly what I
1:05.8	love the most and why doing in person so much better than virtual because you have that intro
1:11.5	period to just chat, get to know each other, feel alive, who are they, and it automatically sets
1:17.2	the tone for the interview. So I said this to you offline, but I am super fascinated by your focus
1:24.8	and determination to get rid of, or I guess step aside from burnout, hustle culture, and I am
1:36.2	a recovering perfectionist type A, control freak, who has historically been a overachieving
1:45.6	anxious person where every time I worked up and anxious, I work harder, I obsessor for things
1:52.0	further, and then I got these accolades, and I'm like, well, I have to keep doing it, gotta keep
1:55.5	going. And I could lock myself in a room and work for a week if I was left to it, like I love
2:06.1	working. And it's toxic, really fucking toxic. And I've been trying so hard to set boundaries,
2:14.7	cut back, especially now that I'm a mom, my goal is to spend more time, like I spend a lot of time
2:20.2	with my child, I'm just like, duo, stay at home working mom, I don't know, I don't have a
2:25.6	title for myself, I don't really feel I need one, but I always want to spend the most time with him
2:30.9	as possible and work smarter. So I'm curious selfishly, all of your thoughts on this topic.
	...

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