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Wonderly.

Austin, Texas, May 1981.

Hey, Mackey, it's for you.

John Mackey puts down the playing cards in his hand and stands up.

He's 27 years old with shaggy hair and a beard, and on this rainy evening he's relaxing

at a friend's house.

He strolls over to the phone in the hallway. Outside, the storm's getting worse. Rain pounds the windows. Mackie reaches the phone.

It's John. He hears his girlfriend, Renee, Lawson, on the line. John, I'm at the store. The creek's rising

fast. Should we be worried?

The store is Whole Foods Market. Mackie, Lawson, and two friends opened it last year.

It's a supermarket, but it's unique, because unlike every other supermarket in Austin,

it mainly stocks organic food. It's also located in a flood zone.

Mackie tries to reassure Lawson. It'll be okay. We built that flood wall, remember? We're good.

Unless it's a once-in-a-hundred-year flood. And if it is? It won't be. What are the chances?

Our first year in business and a once-in-every-hundred-year's flood happens? No won't be. What are the chances? Our first year in business and a once and every

hundred years flood happens? No, no way. If it gets worse, call me.

30 minutes later, downtown Austin. Mackie drives slowly through the waterlogged streets. Outside,

it's dark. Across the city, the powers out, and the downpours getting worse.

He stops near Whole Foods at Lamar Intent and steps out into the storm.

He raises an arm to shield his face from the rain and pushes through the water towards the store,

...