The White Sox' Style and Swagger
The Lead
Wondery
3.9 • 2.2K Ratings
🗓️ 8 April 2021
⏱️ 19 minutes
🧾️ Download transcript
Summary
By 1989, the Chicago White Sox knew they needed to refresh their image. The team had struggled for years and became known for their constantly changing uniforms. Then, thanks to some savvy marketing and a team of high-profile stars, the South Siders managed to create a brand that has survived the test of time. Today, The Athletic's Jon Greenberg joins us to talk about why the White Sox logo resonates across the hip hop community and how the team's current crop young stars are bringing some of that swagger back to baseball.
Read Jon Greenberg's story about the White Sox logo change here: https://theathletic.com/2482781/2021/03/31/look-good-play-good-tim-anderson-and-the-white-sox-are-ready-to-take-over-every-bit-of-the-baseball-world/
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to the lead ad-free on Amazon Music. Download the app today. |
| 0:07.0 | Hi there, Wondry listeners. Hannah and Sruti here from TrueCram Podcast Redhanded. |
| 0:11.0 | Your favourite podcast Redhanded. We just wanted to say how excited we are to be included in Amazon Music |
| 0:16.0 | and Wondry's best podcasts of the year as chosen by their listeners, which is you. |
| 0:21.0 | So thank you so much to everyone who listened to us voted for us, all the things you do for us. |
| 0:26.0 | Any of you out there who haven't checked out Redhanded, what are you doing? What are you waiting for? |
| 0:31.0 | It's a weekly show where we deep dive into the most talked about cases like the Delphi murders |
| 0:35.0 | and also those you might never have heard of like the Nathari child sacrifices in Delhi. |
| 0:40.0 | Go listen to Redhanded right now on Amazon Music or wherever you get your podcasts. |
| 0:46.0 | One team some have picked to win the American League this year is the Chicago White Sox, |
| 0:57.0 | led in part by shortstop Tim Anderson. |
| 1:00.0 | Mine are Tim Anderson. My way robbery, oh my goodness. |
| 1:07.0 | Not only are Anderson and the socks good, but they like to play with style. |
| 1:12.0 | Tim crushes this ball. He throws the band, the ball goes flying and it's gone. |
| 1:19.0 | Turn out things sucks. |
| 1:22.0 | Today the Athletics John Greenberg on how this current White Sox team has resurrected a tradition |
| 1:27.0 | of look good, play good, and if they're style and swagger, we'll win over more fans. |
| 1:32.0 | I hope Tim Anderson becomes like this icon in the city. |
| 1:35.0 | And I think one way you really have to do it for someone like Tim, I think you know, |
| 1:39.0 | they got a really win. |
| 1:42.0 | From Wondery and the Athletic, I'm Anders Keltto. |
| 1:45.0 | And I'm Serena Morales sitting in this week. It's Thursday April 8th and this is the lead. |
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