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Planet Money

The Wheat Whisperer

Planet Money

NPR

Business, News

4.629.8K Ratings

🗓️ 3 November 2021

⏱️ 21 minutes

🧾️ Download transcript

Summary

Southeast Asia is one of the biggest growth markets for American wheat. Where did this taste for wheat come from and who is responsible?

Transcript

Click on a timestamp to play from that location

0:00.0

This is Planet Money from NPR.

0:07.0

I am waiting in line at a relatively-ish new fast food restaurant that opened

0:14.1

near my house in Washington DC. Go ahead, you can go ahead of me.

0:18.0

And I'm in the drive-through of a location near my house just outside of Chicago.

0:23.0

And Kenny, you and I have been looking at this menu for weeks.

0:28.0

Yes, we have been salivating, like, planning our orders and it is finally the moment.

0:33.0

Hold on, it's my turn to come up to the drive-through here.

0:40.0

Welcome to Jolly B, what can I get for you?

0:43.0

Yes, Jolly B, if you're unfamiliar, is a fast food chain from the Philippines.

0:47.0

It is one of the fastest-growing restaurant companies in the world.

0:51.0

Hello Jolly B, welcome to Jolly B.

0:54.0

Hi, what are the, like, the marquee items? Like, what are the best items here?

1:00.0

Okay, so we have the Jolly spaghetti. If you want to try, we'll have...

1:04.0

Some of the premiere items on the Jolly B menu are the Jolly spaghetti, the yum burger,

1:09.0

and the chicken joy.

1:11.0

And if you want to try our dessert, we also have a peach mango pie.

1:14.0

It all sounds amazing.

1:16.0

The chicken choice is also one of the top sellers for her.

1:19.0

For her, we also have a regular chicken, and we also have a spicy chicken.

1:22.0

The Jolly spaghetti is a wheat noodle served with a sweet banana ketchup sauce,

1:26.0

and the chicken joy is chicken-fried in a crispy wheat-based breading.

1:31.0

In fact, most of the signature items on this menu use wheat, which, I don't know, on the surface, okay.

...

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