The Waves: Edible Arrangements Is Getting Into the Wellness Industry
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Slate Podcasts
4.2 • 2K Ratings
🗓️ 28 April 2022
⏱️ 40 minutes
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Summary
On this week’s episode of The Waves, Slate senior writer, Christina Cauterucci and Slate science editor Shannon Palus, talk pineapples on sticks. Christina’s new piece, “What’s Eating Edible Arrangements” on the changes at Edible Arrangements sparked a conversation about gender roles that likely led to the success of the company that now goes by Edible. Then they unpack the company’s pivot to CBD and what its attempt at “wellness culture” really means.
In Slate Plus, are workout selfies feminist?
Recommendations:
Shannon: Harry & David fruit boxes.
Christina: Season 2 of HBO’s The Flight Attendant.
Podcast production by Cheyna Roth with editorial oversight by Shannon Palus and Alicia Montgomery.
Send your comments and recommendations on what to cover to thewaves@slate.com
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | Welcome to the Waves, Slate's podcast about gender, feminism, and this week pineapple |
| 0:19.9 | on skewers. Every episode you get a new pair of women to talk about the things we can't |
| 0:25.6 | get off of our minds. And today you've got me, Shannon Paulis, a senior editor at Slate |
| 0:32.6 | covering science and health. And me, I'm Christina Cauterucci, a Slate senior writer and |
| 0:39.2 | host of the Slate podcast outward. This week we're going to be talking about what happens |
| 0:46.8 | when you cross a fruit basket with a floral arrangement, with a pandemic, with a wellness |
| 0:53.9 | trend gone off the rails. I'm talking about edible arrangements. That is the best summary |
| 1:00.7 | of an edible arrangement that I've ever heard. Good job, Shannon. It contains molotitudes. |
| 1:06.3 | Christina, I'm really excited to talk to you about this because you've been working on |
| 1:10.6 | a piece that I've been looking forward to ever since I first heard Tell of it in a Slate |
| 1:16.6 | meeting. You have gone long on edible arrangement. I cannot say that I've ever received an |
| 1:24.2 | edible arrangement myself or sent one. Oh my God, I'm so sorry. So sorry to hear that, Shannon. |
| 1:30.0 | But I think that as you write in the piece, something like 90% of their potential customer |
| 1:34.7 | base is aware of edible arrangements. So they're one of those things that I've seen out |
| 1:39.1 | in the world. And thought, what would it be like to get a little bite of pineapple in the |
| 1:44.1 | mouth? How did you start reporting this piece? So the piece is called what's eating edible |
| 1:51.8 | arrangements. It's out today on Slate. And this is like a very rare success story for me |
| 2:01.8 | in the idle thought out in the world category of pitches. So a few months ago, I passed an |
| 2:10.4 | edible arrangement store on the street. And I just kind of thought, like, huh, you don't hear |
| 2:16.7 | about edible arrangements much anymore. What are they up to? Like, I got one when I was in college, |
| 2:22.6 | when I had strep throat. My parents sent it to me, you know, probably worried that I wasn't going |
| 2:27.2 | to be getting enough nutrients. It feels like a relic of the past because it's so earnest and |
... |
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