The War Between Your Higher Self and Lower Self | Episode 358
Real Business Owners
Trevor Cowley
4.9 • 713 Ratings
🗓️ 7 April 2026
⏱️ 28 minutes
🧾️ Download transcript
Summary
If you are ready to level up personally and professionally, go to joinrbo.com
Most people are chasing results.
That’s why they never get them.In this episode, Trevor breaks down the hard truth about self-improvement: it’s not about motivation, information, or even big moves—it’s about the daily decisions that nobody sees.From running and discipline to rewiring your mindset, this episode dives into the battle between your higher self and your lower self—and how to make sure the right one wins.
Transcript
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| 0:00.0 | Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult. |
| 0:07.0 | Every level that you hit, there's a lot of things that suck that you just won't want to do. |
| 0:11.6 | What you're capable of is on the other side I don't feel like it. |
| 0:15.5 | And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there. |
| 0:24.3 | Welcome back to another episode of real business owners with myself, Trevor Cowley. |
| 0:28.9 | Per usual, guys, I hope you guys are having a kick-ass a week and, you know, staying focused, |
| 0:34.2 | staying steady, and, you know, taking bold action and really doubling down on |
| 0:39.9 | what it is that you say that you want. This podcast is going to be short and sweet. I've said that |
| 0:44.2 | before and ended up vomiting for, you know, 30, 40, 50 minutes before. So you never know where Trevor's |
| 0:50.8 | going to go. I'm going to try to make it short and sweet. You know, most of the |
| 0:55.3 | podcasts are, you know, an hour or so, 30 minutes plus. I'm going to try to make this one, |
| 0:59.9 | you know, 15, 20 minutes for you. Get to the point. Give you some nuggets. Give you some information |
| 1:05.9 | that'll make your mind turn just a little bit. Ask yourself the right questions. And hopefully |
| 1:10.2 | after that, you find the right questions, and hopefully after that you find |
| 1:11.3 | the right answers and adjust accordingly. That's really what it comes down to. Life is all about adjusting. |
| 1:18.6 | You know, you get data, you adjust. You get data, you adjust. You should always be adjusting. |
| 1:23.3 | Even if the data that you see is good, there's still an opportunity to become great. |
| 1:29.8 | And then even after that, there's an opportunity to become elite. |
| 1:33.6 | And even after that, there's an opportunity to become one of one. |
| 1:36.9 | I've been talking to a few people at the gym, and a guy came up to me even today and said, |
| 1:42.3 | hey, man, I'm not a runner, never been a runner, |
| 1:44.7 | never had a desire to run. But, you know, watching you, like it's going to make me want to |
... |
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