The War Between Netflix & YouTube: How Podcasting & Content is Being Reshaped with Ian Schwartzman
Earn Your Leisure
iHeartPodcasts
4.8 • 7.8K Ratings
🗓️ 13 January 2026
⏱️ 12 minutes
🧾️ Download transcript
Summary
In this clip, Rashad Bilal, Troy Millings, and Ian Schwartzman dive deep into Netflix's recent $100M deal to bring IHeart podcasts—including hits like The Breakfast Club and shows from Joe and Jada—onto their platform. What does this mean for the future of creators, viewers, and the entire podcast industry? Hear Rashad Bilal break down a conversation with Charlemagne about how Netflix is challenging YouTube’s long-standing dominance over creators. The hosts debate whether Netflix’s move will truly shake things up, offering alternative options for content creators who’ve long been under YouTube’s thumb. Troy Millings analyzes Netflix’s strategy to compete with both YouTube and cable TV, highlighting how podcasting and vodcasting (video podcasts) have become crucial to premium content platforms. The conversation uncovers how major platforms are fighting for the most-viewed and most-listened-to content on the planet. The group explores the financial implications for creators and companies—revealing how platform deals can mean guaranteed money but also restrict creator control. They caution that some fans may lose access to their favorite shows as content moves behind Netflix’s walls. Ian Schwartzman brings valuable insights from recent industry conversations, describing how contracts have evolved to include video rights, and how newer creators may trade those rights for bigger checks, sometimes before realizing their true value. Whether you’re a creator, a business-minded viewer, or just fascinated by the seismic shifts in the entertainment landscape, this clip offers powerful commentary on why video rights matter, how platform monopolies are breaking, and what the next decade might hold for podcasts and vodcasts. *Key Topics Discussed:*
- Netflix’s strategy to acquire podcast video content
- The ongoing battle between YouTube and Netflix
- How platform exclusivity impacts creators and fans
- Contract negotiation shifts: the value of video rights
- The financial motivations behind deals for creators
Let us know in the comments: Will Netflix’s push into podcasting change how you watch and listen to your favorite content? Do you think creators are giving up too much? *#Netflix #Podcasting #YouTube #ContentCreators #BusinessNews #EntertainmentIndustry #BreakfastClub #IHeartRadio #JoeAndJada #StreamingWars #Monopoly #Vodcast #MediaIndustry*
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Transcript
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| 0:00.0 | This is an IHeart podcast. |
| 0:02.5 | Guaranteed Human. |
| 0:05.2 | This episode is brought to you by PNC Bank. |
| 0:08.2 | A lot of people think podcasts about work are boring. |
| 0:11.2 | And sure, they definitely can be. |
| 0:13.5 | But understanding a professional's routine shows us how they achieve their success |
| 0:17.4 | little by little day after day. |
| 0:20.4 | It's like banking with PNC Bank. |
| 0:22.8 | It might seem boring to save plan and make calculated decisions with your bank, |
| 0:27.2 | but keeping your money boring is what helps you live on more happily fulfilled life. |
| 0:32.1 | PNC Bank, brilliantly boring since 1865. |
| 0:36.6 | Brilliantly boring since 1865 is a service mark of the PNC Financial Service Group, Inc. |
| 0:42.3 | PNC Bank, National Association member FDIC. |
| 0:47.1 | I'll talk about Netflix. |
| 0:48.3 | Let's get into this conversation. |
| 0:49.6 | So Netflix shaking up the industry, they just signed IHearts, some of the IHeart podcast. |
| 0:57.3 | Yes. |
| 0:57.9 | Breakfast Club, Joe and Jada. |
| 0:59.3 | Like 19 shows. |
| 1:00.5 | So I spoke to Charlemagne yesterday, actually, about this. |
| 1:03.5 | Yeah. |
| 1:03.9 | And he had an interesting take on it. |
... |
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