From the New York Times on Michael Barbar, this is the deal.

Today, there are nearly 30 million Latinos in the United States

who are eligible to vote, totaling almost 13% of the American electorate.

So why isn't anyone paying attention to them in the mid-Jose?

It's Friday, October 26th.

I would say I want to play this ad for you because I think it's really relevant to what we're going to be talking about today.

They're bringing drugs, they're bringing crime, they're rapists.

Can you just describe what's happening here?

So in this ad, we see sort of disembodied hand, presumably belonging to President Trump, slapping the faces of several Latino voters.

We have to do something about it and we have to start by building a wall, a big, beautiful, powerful wall.

For the most part, they're just letting him hit them.

And in the closing scene of this ad, you hear a woman say in Spanish or in English depending on the version you're watching.

How much longer are we going to endure so many trombadas?

In Spanish, it's a pun off of the word trombada, which means to punch.

Enough. Use your power. Use your votes.

Look for candidates who can stop them.

It's a call to arms in a real way and in a very sort of literal way.

They are saying, you know, we're done getting smacked around by this guy.

Jose Del Real is a national reporter for the times.

This was paid for by an organization called Mifamiliya Votna.

They are a nonprofit. They're a national organization, but they're not really in the business of cutting ads like this.

What is unique about this situation and when I talked to them, the reason that they felt they needed to make this intervention is they and others truly feel like the Hispanic electorate is not being targeted by campaigns as not being, you know, contacted.

...