Thanks for listening to the Von Hessler Doctrine podcast.

Remember, you can hear the show every weekday from 9 to noon right here on 95.5 WSB, Atlanta's News and Talk.

Live from the heart of Atlanta, Georgia, and beyond,

hour one of the Von Hesler Doctrine begins right now.

I am your lovable for the time being not so huggable,

mid-morning chat host, Eric Von Hesler.

The other voices you hear are the doctrinaire's man of a thousand

voices tim andrews lady of quite a few voices in her own right autumn fisher and the handsomest producer in

all of producery jared yam Wishing you a great Tuesday, Eric.

Well, I, we get wishes right back at you. And you know what? I'm going to add some kisses as well.

Chesses. Terrific Tuesday, Jared. Come on. Is it a, oh, is it we got to be a literative because it's radio.

Yeah, that's right. Terrific Tuesday, is. Clive Cliverson, because it's radio so yeah that's right terrific tuesday is clive

cliverson my radio guru slash consultant he's always here to nudge me in the right direction what he

tells me is eric turn your mind off just ask the audience what they want through research then show

up and vomit it back at them so So he's a very smart man.

That works. That works great, yes. And I do listen to. He tells me constantly, the audience

doesn't really give a damn about you. They just want to be served. Is that not correct?

They just want to. They don't care about you or Jared or his weekend or whatever is. They just want to be sure. Don't talk about anything that's actually going on in your life.

They just want you there as a, well, a sounding board isn't even the right word.

More like a trampoline.

So that the things that they know they believe that are true bounce off of the radio show and right back at them

and then they get to say hey and eric von hessler believes it too which is like the most

...