Thanks for listening to the Von Hessler Doctrine Podcast.

Remember, you can hear the show every weekday from 9 to noon, right here on 95.5 WSB, Atlanta's News and Talk.

Oh? Atlanta's News and Talk. Live from the heart of Atlanta, Georgia, and beyond, hour one of the Von Hessler Doctrine begins right now.

I am your lovable for the time being not so huggable mid-morning jude. Eh, right now.

I am your lovable for the time being not so huggable, mid-morning chat host, Eric von Hessler.

The other voices you hear are the doctrinares.

Man of a thousand voices, Tim Andrews.

Lady of quite a few voices in her own right, Autumn Fisher, and the handsomest producer in all of producery, Jared Yamamoto.

Happy to be back, man. I miss you guys.

Yeah, do you have any...

We need some sort of good news today.

You know, they say good news doesn't sell.

My radio guru slash consultant,

Clive Cliverson, I'm always going to him and saying,

hey, this whole, if it bleeds, it leads thing,

I understand it, but don't we need some good news?

And he says, yeah, people don't respond to good news.

I wish they did.

Unless you're John Kersitsky who can sell good news to CBS for $10 million,

it doesn't sell. Yeah, that was proof positive that you can take a COVID crisis and turn it

into. How much do you sell it to? 10 million? Lots of money. Lots of millions. But you're still

telling me as my radio guru slash consultant that good news doesn't sell.

...